Politicians seem to have honed in on the word “Fair” recently – click here for a bbc article covering different meanings of the word. Here, of course, we are interested in one specific use – relating to trade – a trade free of tariffs, prejudice and exploitation, a trade which rewards the producer fairly for the work done, the raw materials used, the skills used, a trade which allows people to free themselves from the poverty trap created by international injustices.
11th to 17th October is UK chocolate week, promoting chocolate, chocolatiers and chocolate shops up and down the country – and it is only natural we focus on Fairtrade chocolate this week. In particular, Divine Fairtrade Chocolate – a unique chocolate company, owned by the farmers and growers (more here), which ensures that not only do they receive a fair price for the cocoa beans they grow, but they also get to share in the profits generated by the sale of the truly yummy Divine Chocolate. Guilt free chocolate – now that surely does taste sweet!
We shall have samples for tasting this week in store featuring the 2 new bars (85% Dark & 70% Dark Ginger and Orange) as well as old favourites, and there will be special offers all week. If you’re not in Guernsey – check out Divine’s list of events all over the UK…. get out there and eat some Fairtrade chocolate!
Fair Trade Phil